Marketing for Mobile Apps

If you’ve ever taken more than a peek at the mobile game marketplaces (Google Play, App Store, Windows Store) then you’ve seen the clones that occupy it. Each title is a synonym for Clash, Legend, Runner, or has a bird or an animal of some kind in it; the icons are usually a screaming person, a close up of food, or a rehashed classic in neon colors. While it would be wise to avoid these clich├ęs, the takeaway here is that it’ll be difficult to stand out. So, to begin with your marketing campaign, start local. Build a base there; then expand.

Of course, tell your family and friends. Then-

Print out flyers with rip tabs at the bottom. Each tab should have the URL of your app printed on them. Interested consumers can pull off these tabs to help remind them to download it later. You can find free bulletin boards to post your flyers at most Laundromats and a lot of grocery stores. University campuses also typically have quite a few bulletin boards. Word of mouth is a good start, so think of each tab pulled as a new speaker, who’ll then tell friends around the world, who might in turn spread the word even further. Plus, consumers will often be kinder and more likely to write a positive review if they believe it’ll be helping someone in their circle-even if that circle happens to be the entire town. Loyalty works for sports teams; it can work for your app.

Create business cards to hand out whenever your app ever comes up in conversation. A custom bumper sticker or car magnets are a good way to make every drive you take an advertisement excursion. Avoid placing flyers under windshield wipers as this is more likely to annoy than cultivate interest. A custom made T-shirt with your app name, imagery, and where to download it is another good way to passively advertise while walking around large local events (balloon races, rib cook-offs, farmer’s markets).

After you’ve marketed locally, move on to the internet. Here you’ll obviously find a much larger potential audience. To start, make blog posts on your personal website(s) about your app or game. Also, create a YouTube game play video and video trailer to showcase your work. Also, as you’ll be sending out some emails, create an automatic signature with your name and links to your app or game.