Making Story Work With Infographics

Infographics is a visual representation of information in the form of a chart, graph, or other image accompanied by minimal text, intended to give an easily understood overview, often of a complex subject.

Telling your story effectively
In this case, your story has to do with your brand and your offerings; however, that doesn’t mean that your story doesn’t have a responsibility to be as compelling as any other story that you choose to share with people who read your content. The long and the short of it is that you want to tell a story in which your emotional connection with the reader is so strong that the end up choosing to buy what you are selling rather than what someone else is.

Telling your story with Infographics
There are many people in the world who react positively to graphic images. Those people are visual in nature and the message (or story) that you are sharing is received and processed much more effectively if it is in the form of images. However, one of the challenges that is present when it comes to graphic images is that there is less defined structure than you have with words. Infographics brings together words and images, which offers the best of all content formats. There are several different reasons why this is the case:

Images are processed easily in the brain: The truth is that most of the information that human beings receive are visual. Humans process images easily. That means that a person is likely to become engages when the content is visual. Another reason why visual images are so important and effective is that when a person sees a visual image, he or she will be more inclined to remember that image than words on a page. If the person remembers the image, he or she will be able to store it a recall it at a later date.

How do you tell your story using infographics?
By now, you probably understand clearly that images are a powerful way to present content. However, at the same time, you may not realize how to go about telling your story using infographics. Well, there are several different things that you can do to accomplish that.

  • Provide valuable, compelling information: Even if you are using images, there are still many different ways in which you can express your creativity. If you do it correctly, there are many different ways to provide useful, educational information to your readers through images. You can provide a history of the product and/or service that you are discussing as well as a history of how you came to be involved with the business that is now yours. You should write descriptive paragraphs with your images and that information, if done well, will entice your readers. Depending on what you are actually sharing, you have great potential to really shine through your images and your words.


  • Collect valuable information: As a guiding principle, you need to make sure that your content communicates what you want it to communicate very clearly. If you are not sure that you can accomplish that easily, you may find it helpful to make a checklist of what you want to include. That way, nothing will fall through the cracks. You can think of it as a roadmap. Follow the plan and everything will turn out as you hoped it would.