Category Archives: Internet Marketing

Making Story Work With Infographics

Infographics is a visual representation of information in the form of a chart, graph, or other image accompanied by minimal text, intended to give an easily understood overview, often of a complex subject.

Telling your story effectively
In this case, your story has to do with your brand and your offerings; however, that doesn’t mean that your story doesn’t have a responsibility to be as compelling as any other story that you choose to share with people who read your content. The long and the short of it is that you want to tell a story in which your emotional connection with the reader is so strong that the end up choosing to buy what you are selling rather than what someone else is.

Telling your story with Infographics
There are many people in the world who react positively to graphic images. Those people are visual in nature and the message (or story) that you are sharing is received and processed much more effectively if it is in the form of images. However, one of the challenges that is present when it comes to graphic images is that there is less defined structure than you have with words. Infographics brings together words and images, which offers the best of all content formats. There are several different reasons why this is the case:

Images are processed easily in the brain: The truth is that most of the information that human beings receive are visual. Humans process images easily. That means that a person is likely to become engages when the content is visual. Another reason why visual images are so important and effective is that when a person sees a visual image, he or she will be more inclined to remember that image than words on a page. If the person remembers the image, he or she will be able to store it a recall it at a later date.

How do you tell your story using infographics?
By now, you probably understand clearly that images are a powerful way to present content. However, at the same time, you may not realize how to go about telling your story using infographics. Well, there are several different things that you can do to accomplish that.

  • Provide valuable, compelling information: Even if you are using images, there are still many different ways in which you can express your creativity. If you do it correctly, there are many different ways to provide useful, educational information to your readers through images. You can provide a history of the product and/or service that you are discussing as well as a history of how you came to be involved with the business that is now yours. You should write descriptive paragraphs with your images and that information, if done well, will entice your readers. Depending on what you are actually sharing, you have great potential to really shine through your images and your words.

 

  • Collect valuable information: As a guiding principle, you need to make sure that your content communicates what you want it to communicate very clearly. If you are not sure that you can accomplish that easily, you may find it helpful to make a checklist of what you want to include. That way, nothing will fall through the cracks. You can think of it as a roadmap. Follow the plan and everything will turn out as you hoped it would.

 

Evaluating Brand Inside and Out

The Outside Perceived Image

It’s easy to get comfortable with your brand from the inside, but how do you think your brand is perceived from the outside? Can you ask a friend whose opinion you trust? How many social media accounts do you have and are they all well-maintained? Do they all look like they are family to one another in under the same brand? Do the images, colors, and fonts speak to your ideal client? These questions pinpoint the answers you need to find out what your current first impression is being left on your audience.

Beyond that, you need to ask yourself if you are providing your audience a “clear call to action”. Are you telling them what you have to offer and exactly how they can get it? Do you provide them a convenient way to purchase and/or contact you? You can inject a clear, but soft call to action in your brand’s banners by including a “do this” message somewhere in it; big or small, short or long. Make sure your profiles are entirely filled out for those who want to get to know you further, and that you provide them your contact information somewhere.

These days, if your social media is not kept up, are you even in business? Just like the saying goes “if a tree falls in the forest and no one was around to hear it, did it fall?”. If your social media accounts are quiet, your leads cannot hear you calling them. Consider researching how to create your own social media strategy and schedule your time accordingly. Professionals known as ‘Social Media Managers’ are a great addition to your team. Interview a few and you’ll be surprised what you learn! You may even get a free evaluation or strategy out of your inquiry!

The Inside Structure

They say that there are only 3 places businesses run into problems; they either do not have enough leads coming their way, they have a problem converting them to buyers, or they don’t have the inventory or manpower to support the rate of conversion. We already learned to evaluate our business’ perceived image and there are a number of ways to reach potential customers. My biggest concern with clients is their inside product and pricing structure. A customer comes to your site or social media accounts trying to qualify you as a place they’d like to purchase from and if they perceive your product and services packages as disorganized, you’ll probably never learn why your conversion rate is low. Many businesses don’t even have a structure, publicly or inside, so when a customer is ready to purchase now, time is of the essence, and if you don’t have pricing and a structured offer to send them quickly, you’ll lose the sale. Nothing kills sales faster than perceived disorganization and too much time passing.

Develop a Leveraged Sales Product That Rocks

This is fraud in its basic nature, even if the product is given away for free. There are many games for Android and for Apple that borderlines this fraud line. However, if you’re serious about helping your prospects achieve success without hurting your bottom line. You should read this for further insights.

Research and develop based on a suffering

For your leveraged sales to rock, you must research your current market and discover what your potential market is suffering from. You can conduct surveys in a variety of ways, even drawing readers to respond to your blog posts with questions at the end. Your website can collect data for you, so you can see what your popular areas are. You can then look at the time spent on the pages, use this to determine if the information is of value or a waste of time. You can then analyze your social media data to determine what your audience is looking at and what they are sharing. Collect, analyze and improve your material before you launch into a leveraged sales product development program.

If you can determine the suffering point of the average prospect based on the areas discussed, then you can turn your leveraged sales product into a hit. Before you do, you must determine the best format for your audience. Does your audience prefer eBooks, podcasts, videos, or something different? Once you discover the format, you can then develop the material for the format or hire an external provider to do so.

Promote your new leveraged sales product with passion

Your new leveraged sales product needs your passion and commitment to be successful. Your promotional efforts are vital. If you’re only posting once or twice a week to your social accounts, then you’re not going to have much success. If you truly want success, you must get online and interact on all your owned channels. Share your new stuff three to six times for the first day and then spread it out like two or three times throughout the week. Keep it fresh in their minds and you will find people will respond. Change it out as you develop new content for your leveraged sales and the older stuff still can be a big hit.

About The Author

David L. Feinstein, noted business coach and home business entrepreneur, is the author of various articles and books that help to empower individuals. To get the real innovative marketing knowledge and training, so you can be at the cutting edge of using technology to build your internet network marketing business correctly,

 

Digital Marketing Services for Growing Business

Digital marketing requires various activities like SEO, SMO, Content Management, Ad-word etc. These organizations analyze the company’s marketing strategy and develop a plan according to the strategy. They basically use every digital platform for branding the company. These companies also develop a responsive website for a company so that they can give ideas about the company. The website gives authenticity to the company at the digital level, your website helps you to get ranking and receive feedback from customers. Nowadays, most major organizations seek help from digital marketing firms to increase sales of digital sales. These companies also analyze the company’s Google ranking and work accordingly.

Content Marketing

Content marketing aims to attract and retain consumers in order to continually build and consume relevant and valuable articles with the intention of changing or improving the behavior of consumers. Successful content is communicating the right message to your customers at the right time.

Search Engine Optimization

SEO is the process of increasing the organic ranking of the website with major search results on the search engine. The process of improving a successful search engine optimization (SEO) campaign, carefully selecting, relevant, keywords that make the on-page optimization famous for search engine algorithms Will be designed for as it will be.

Social Media Marketing

Social media marketing means social media websites such as Facebook, Google+, LinkedIn, Twitter, YouTube, Tumblr and Blog – the process of site traffic or attention through social media websites. Social networking platforms allow individuals to interact with each other and build relationships with customers. SMM essentially includes activities, including social sharing of articles, videos and images for marketing purposes..

Email Marketing

Send newsletters, create great email campaigns, and keep in touch with your contacts and consumers. Email marketing is a very important Internet marketing tool, without any successful online promotional effort, including database or bulk email marketing and newsletter services have not been completed.

Display Network

Display Network is a collection of websites – includes Google sites like Google Finance, Gmail, Blogger, and YouTube – which show AdWords ads. In order to make one of the most cost-effective forms of advertising specifically, the Display Network uses the AdWords ad network, which includes all Google websites such as Blogger, YouTube and Gmail etc. Its most cost-effective way ensures that you pay only when your campaign works out!These firms should come up with unique and innovative ideas to upgrade the company’s brand image.Sawftech is one of the best website designing Company in Dubai, provides cost effective PHP web development services in UAE.

Digital Marketing Is Important For A Startup Business

Hence, these businesses find it difficult to compete against the big boys in the industry. In fact, a startup has only big ideas and hard work to compete with the big businesses in the niche. A small business needs to compete for space in a sector where new companies are launched almost on a daily basis – which means a startup business has to undergo so many obstacles to carve out a niche of their own. In fact, they need to tackle all these challenges to succeed in the market.

The constantly changing behaviour of the customer also needs to be taken into consideration when operating a startup. If not, it is difficult to deliver what the target audience is expecting from your business. In fact, a startup business needs to survive in a market where some players spend millions of dollars on marketing their products and services. Being a startup among millions of other startups is not a pleasing situation at all. That is where digital marketing comes in handy. It helps a startup business make its presence felt in a highly competitive marketing environment. With the presence of the internet, a shoestring budget won’t prevent a startup business from realizing its goals and objectives in the long run.

Since startups don’t have the budget to implement traditional marketing campaigns, they have no other option but to leverage digital marketing to their advantage. In fact, digital marketing comprises of four major techniques such as SEO, PPC, Reputation Management, and Ad Display. The most important benefit of digital marketing is the traffic increase and online exposure that a startup business gets. It helps a startup build a strong relationship with its customer base and improve the brand in the process – which means a startup brand is spread across the internet at an extremely affordable cost.

Digital marketing helps a new business set up a two-way communication with its customer base. The marketing campaign is planned so that the branding message reaches a wide sector of users on the internet. You can use both paid and organic marketing methods to meet the short and long-term goals of your startup business effortlessly. Digital marketing differs from single-channel traditional marketing due to its impacts reaching multiple channels in quick time. This is achieved by capitalizing on the latest technology of automation. All actions taken in this regard is well-coordinated and personalized compared to the traditional marketing methods.

Find the Best Digital Marketing Agency

What is a Digital Marketing Agency?
The dictionary definition of Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. So simple to summarise in one sentence, yet it can be a complicated process to get right and to ensure that all of your digital marketing is working together, not as silo activities. This is where the expertise and experience of the best digital marketing agencies can be hugely beneficial.

Traditional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would go to a computer to search for a product or service, nowadays people are connected to the internet all day, every day and “live online”. Looking for information, a product or service is as quick and simple as searching on a laptop or computer at work or picking up their mobile telephone or tablet. Digital marketing focuses on getting your information, products and services in front of people when they are looking online. The best digital agencies understand the buying process of your products and services and ensure that your information is prominent to the potential customer at the appropriate time. In the digital marketing world, the various stages of the buying process i.e. research, consideration and purchase are called “micro-moments” and the very best digital marketing agency will present the relevant information, service or product at the targeted time in the buying process.

Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will concentrate on online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing.

Digital marketing, sometimes referred to as website marketing, can be broken down into a number of important features and services:

SEO Services
Search engine optimisation, most commonly abbreviated to “SEO”, is the process of getting your website found on search engines like Google when people make a search relevant to your business, services or products.

SEO requires experience and understanding of how Google reads your website. What messages and information you want Google to read for a webpage or website and knowing where to place that information so search engines can find it. A good SEO company will have a proven track record of ranking websites high in the search results.

SEO works best when the proven methods of obtaining rankings are applied in conjunction with latest trends that are driving traffic. An example of this is the “near me” phenomenon, which has seen a 150% growth in the last 12 months, where mobile phone users are adding “near me” to their search query i.e. “SEO Company near me”. These customers are looking to buy and buy from a local service or product supplier.

Boost Your Sales on Amazon

When you start selling on Amazon, it is essential to have an adequate quantity of products in your listing. Evidently, the consumers will like your products and you can get a hold of more orders. You should attempt to sell your products on Amazon at reasonable rates. In this aspect, you should change your prices frequently and check what your competitors are offering at what prices? This is the most excellent way to hold on to more customers. Another advantage is that if there is a bigger demand for your products, you can to some extent increase your price and get more earnings.

Quality Product Images

Pictures are very important for driving transformations as buyers need to figure out what they are purchasing. The entire product image must be visible and should take up approximately 80% of the space. The images should not incorporate watermarks, borders, animation, and seller logos.

Bullet Points Product Description

On Amazon, different customers seem to be searching for your product with a different need. Hence, the shorter you are in your descriptions, the more obliging you are to the customers to choose your product. Excess of information also leads your customer going away from your page, and hence, the product description should be kept under 200 words, and as per the Amazon’s guidelines.

Most product categories will also allow up to five bullet points. There should be more advanced details that you would like to include, so limit bullet points to features with the wide-ranging appeal.

Amazon sponsored products

If you are looking to expose your product in front of as many people as possible, go for Amazon sponsored products. This facilitates your product to be displayed below search results, and in the right-hand feature or on product detail pages.

Improve your Amazon SEO

In addition to seller’s rating and price, Amazon also glances at the keywords in the product’s title in order to rank listings. Within the product title, you should incorporate as many keywords as possible to make sure your product is visible to the maximum audience. Amazon recommends including brand name, product description, material, size, color and number in this field. You are permitted to make use of five keywords to be entered at this juncture, so use them intelligently.

In the end, we can say that the product promotion necessitates an accurate planning, and that can only be achieved with the help of an Amazon SEO Consultant. You can hire an Amazon Ranking Expert, a trustworthy Amazon SEO Company that has a team of expert professionals who are fully familiar with the Amazon’s guidelines.

Make Money Selling On Amazon

Identifying how to make money selling on Amazon is not as difficult as you think it. How to make money selling on Amazon involves some information, and understanding of what to carry out and when? Furthermore, it does need a certain skill set to effectively get a campaign up and running. For the beginners, you are required to decide on which platform you have to build a website. Keep in mind that Amazon will need to endorse your website at the time you submit an application for the affiliate program. In this situation, the best way is getting a functional website about the products you would like, together with some unique content. You will get approved at once, and then you will be able to sell your products utilizing Amazon links.

As I said earlier that making money selling on Amazon is not certainly that difficult, but it does necessitate you to apply some fundamental internet marketing principles and techniques. Some of these would incorporate keyword research, building basic websites, learning SEO techniques, website promotion, and many others. Fortunately, these things are something everyone can carry out.

Paid advertising may deliver results for you; however, they are expensive because they are removed as soon as your subscription ends. On the other hand, Amazon SEO provides you with the everlasting publicity. An Amazon SEO expert creates an outline on how you can perk up the visibility of your listing to boost the traffic flow to it and connect efficiently with your target market.

The booming internet marketers, the ones who distinguish how to make money selling on Amazon and with other affiliate networks have one thing in common i.e. Proper knowledge and Excellent training. As a part of well-planned strategy, keywords set your SEO drive and with the inclusion user-friendly, high-quality content specifically designed to increase your product visibility to targeted customers. Efficient search engine optimization steps are utilized by the Amazon SEO companies to provide your listing maximum exposure followed by better conversion rate, increased sales, and higher rankings.

Furthermore, an Amazon SEO Company can also help you more on how to make money selling on Amazon, along with efficient SEO techniques, Listing optimization, Website development, and many more.

There are many internet marketers who are earning good revenue due to the rising popularity of the internet and online shopping. Identifying how to make money selling on Amazon can lead to a flourishing internet business. Here, I will mention some supportive tips that can help you achieve this all together.

Essential Services Provided

One of the main services provided by the top SEO companies is search engine optimization. There are so many different elements that are incorporated into SEO these days, it’s not all about keywords as it used to be. These days its keywords, local searches, mobile friendly websites and so much more that needs to be taken into consideration to ensure you achieve the results you are looking to achieve.

Next is pay per click advertising. Now if you haven’t heard of this popular onllne marketing solution, then you are probably dragging behind your competitors right now. Pay per click (PPC) advertising is an affordable advertising solution which helps you reach your audience with ease and confidence when they search online. You only pay for real clicks by real clients who visit your website. So when the client sees your advert and they click on it to be directed to your site, you pay for that click. You get to set your budget for each day so you are assured that you will not exceed your budget at any time.

Further, the top SEO companies will assist you with your link building efforts. So many companies today have made the fatal mistake of using automatically generated links, which are not of the quality expected, some may be broken and they are not always relevant. The only way to do link building is manually, asking for links and ensuring that only the best quality links are used and that they re all working, which reduces the risk of you being penalized by the search engines.

They will assist you with your content marketing. It’s a fact that content is king in the SEO industry and your content, whether on your website, your blog, a press release or article, must be written to the very highest of standards and be informative and interesting to help you build up a good reputation in your industry online and ensure you are seen as an authoritative figure by the search engines, which helps you increase your ranking. The copywriters who work on your content will use carefully selected keywords to ensure you are seen by your clients and the search engines respectively.

Further, you will find that the top SEO companies will also focus on assist your with your online reputation management and ensure your business is seen in a good light, handling any negativity with ease so that clients get to use your services with confidence. They will put a reputation management plan in place to ensure you receive the services you need to grow your business online moving forward.

Manage Website Content When You’re Always Busy

Here are a number of ways you can save time on your content creation to give you more time to concentrate on other business tasks.

Plan In Advance

Content planning is simply the practice of taking a look at your work schedule and figuring out what to write and where to publish it.Planning your content for the whole year may take a day or two to achieve. But it’ll save you loads of time later on. Rather than asking yourself what you’re going to write this week, you’ll have the answers all worked out.

Hire Somebody To Write It For You

Lots of entrepreneurs forget the advantages of outsourcing. Outsourcing, enables you to free yourself up to do the jobs that matter most and bring in the most profit for your business. If you can’t write very quickly, it can be more cost-effective to hire somebody else to write for you. There are lots of online freelancers who are willing to write at a price which is good for both of you.

If your personal writing style is critical to your website content, then you can still seek the services of someone to help with other tasks. You could hire someone to edit your content before you publish it. Or a virtual assistant who uploads your content to your website or blog, formats it correctly and creates visuals to go with it.

Develop Content Away From Your Website

There are going to be times when you’re not sitting in front of your computer but is doesn’t mean that you can’t create content for your website. For instance, when travelling on public transport, if you have an idea, write it down on a note pad or on your phone. You can then type it up later. Many smart phones have personal voice recorders which you can use to record your ideas. The greatest ideas often come out of the blue.

Support Your Content With Visuals

Content is not all about text. The truth is, people find it much easier for to read content that has illustrations or photos included. Instead of spending a half-hour writing a few hundred extra words, put a photograph or two amongst your paragraphs. This will make your website content more interesting to visitors and you’ll save hours and hours over the months.

No matter how much you enjoy being an online entrepreneur, some days you stare at a blank screen and struggle for content creation ideas.