Category Archives: Internet Marketing

Marketing for Mobile Apps

If you’ve ever taken more than a peek at the mobile game marketplaces (Google Play, App Store, Windows Store) then you’ve seen the clones that occupy it. Each title is a synonym for Clash, Legend, Runner, or has a bird or an animal of some kind in it; the icons are usually a screaming person, a close up of food, or a rehashed classic in neon colors. While it would be wise to avoid these clichés, the takeaway here is that it’ll be difficult to stand out. So, to begin with your marketing campaign, start local. Build a base there; then expand.

Of course, tell your family and friends. Then-

Print out flyers with rip tabs at the bottom. Each tab should have the URL of your app printed on them. Interested consumers can pull off these tabs to help remind them to download it later. You can find free bulletin boards to post your flyers at most Laundromats and a lot of grocery stores. University campuses also typically have quite a few bulletin boards. Word of mouth is a good start, so think of each tab pulled as a new speaker, who’ll then tell friends around the world, who might in turn spread the word even further. Plus, consumers will often be kinder and more likely to write a positive review if they believe it’ll be helping someone in their circle-even if that circle happens to be the entire town. Loyalty works for sports teams; it can work for your app.

Create business cards to hand out whenever your app ever comes up in conversation. A custom bumper sticker or car magnets are a good way to make every drive you take an advertisement excursion. Avoid placing flyers under windshield wipers as this is more likely to annoy than cultivate interest. A custom made T-shirt with your app name, imagery, and where to download it is another good way to passively advertise while walking around large local events (balloon races, rib cook-offs, farmer’s markets).

After you’ve marketed locally, move on to the internet. Here you’ll obviously find a much larger potential audience. To start, make blog posts on your personal website(s) about your app or game. Also, create a YouTube game play video and video trailer to showcase your work. Also, as you’ll be sending out some emails, create an automatic signature with your name and links to your app or game.

Start Your Online Business With Less Than $100

Someone blames that ”Oh, I don’t have thousands of dollars, how can I start my online business? Don’t worry as long as you’re responsible and do not blame on, everything will be fine.

Here are some smart tips help you start your online marketing right now, even you have only $100.

#1 Invest in yourself first. You need to learn all about internet business strategy and tactics. I recommend you join some free online business virtual seminars. Just sign up, enter your name and email address from top internet marketers in the world. You will learn from it. You can also open YouTube to learn case study.

#2 Think about the hottest niches and your passion. You need to solve their problems. For example, someone’s too fat, he or she will think about weight loss. The same thing with self-help, dating online, teaching their children, coach a dog,…

a. You can enter keyword on Google Keyword Planner to research how many people find it in one month,…
b. You should use Google trends and enter the keywords to understand what people need and what the high-demand is.
c. See advertising from your competitors on Google. Logically, if someone spends money to promote his/her products, it means that’s the market people are ready to pay and you can join these niches.

#3 Register a master/visa card (international payment) and a free international payment tool. You can send money to buy something or receive money from another company when you successfully sell for them.

#4 Selling something with at least $5: If you have any skills: sing a song, translation from English into your language, driving traffic to someone’s websites, create a banner ads, write a useful articles, graphics designs,teaching Japanese online,… you can sell.

#5 Affiliate marketing: If you don’t have any products, you can sell other people’s ones. Think about the high demand products to and the best online marketing tool such as email marketing, landing pages, banner ads… to promote.

#6 Buy a domain name (including keywords), it’s better.com for easily remember. It’s about $10 for one domain name (.com), not including premium one.

#7 Selling what you write (e-book,… )/capture video lesson… People want someone to teach them the skill or give them the best tips. If you can be a teacher (Yoga, Foreign language,… ), just do it!

#8 Buy REAL building list and email marketing software. Let’s face it. Thousands people visit your site and they leave, even forever. If you have their personal information and build relationship with them ( send email everyday/every week,..) they will remember and purchase something from you. With the large size of subscribers, the HUGE Money will come into your bank account.

Here are 8 simple ways to make money online and start online business even you have less than $100.I hope it’s really useful for you. Strong energy for you!

Write an SEO Article Business

Let’s review what search engines look for when placing certain websites above others for specific keywords.

Quality vs Quantity

Remember, it is important to provide a quality article over a bunch of articles. Use reputable websites like Ezine and HubPages to post your articles.

Keywords

You should have the same keyword in the title of your article as well as 2-3% of the body of your text. You can use free competitor research tools online to find out what your competitor keywords are.

Length of Article

Research shows that articles around 300-350 words is the perfect length to keep customer attention. Remember to format it in a manner that is easy to read with bullet points and titles.

Closing Statement

At the end of each article you create, you should have a common end tag that promotes viewers to look at your other articles.

Pictures

You should have at least one picture in each article and don’t forget to include the alt text specific for your keyword.

Social Media Links

Don’t forget to include a quick and easy way for viewers to share your article on social media networks.

Ping Your Article

You can use a free web service like pinglr.com to ping your article each time you create a new one. This sends your article into the Internet world to let others know there is a new article on this topic posted here. It helps get other websites to link to yours.

TIPS

You want the topic of your article to be related to your business. Try to think of what your customer will Google and gear the article content toward meeting the needs of browsers. Using certain words in your title also help such as: How To articles or 5 Tips on a certain topic.

It also helps if you publish your article on your social media accounts, but did you know that when you post it matters? The best time to advertise on social media is 6:00am EST on Tuesday through Thursday.

Research shows that you will get more likes, shares, and interaction from viewers and think about your own personal email account. When you wake up in the morning, isn’t your personal email full of marketing ads from companies?Marketers know that the first thing you do when you wake up is check your phone and social media accounts.

These simple steps will help put your business on top of Google’s search engine!

For more information about online marketing strategies and SEO tips, check out our website that focuses on educating individuals on how to increase their ROI!

Strategies Digital Marketers

Quality and relevant content needs to be published on the website. It should be fresh and updated regularly. The content should also be interesting and able to engage the viewers and the online audience for encouraging conversions. The right content makes a huge difference in the success or failure of a blog and generating traffic on any website through social media. This creates a solid foundation for marketing efficiency and growth of the company.

Search Engine Marketing
This is critical for any small business. It gives an opportunity for a company to compete with others in the same niche by being visible as well as searchable on Google and other major search engines. Since online audience searches for products and services over the search engine, it is important that your organization places high on search engines for all the terms and phrases related to your business.On the other hand, if not visible in the top search results, your online audience will not be able to find you. For this, a technique called search engine optimization is used which is offered as a service by Digital Marketing companies. Search Engine Marketing is a continuous process and takes time to give out results. Start from On-Page SEO and continue working on Off-Page SEO as a part of the entire process.

Running Paid Campaigns
Keeping a marketing budget for your company is also beneficial as running a PPC campaign and promoting your FB campaigns could also be essential at times for reaching out to your targeted audience.

Social Media Marketing
Integrating social media with your business should remain as one of the top most priorities of any company. For some companies which have frequent and major events, it becomes imperative for them to use social media for promoting those events and even publicize them to their customers or prospective clients. Keeping in touch with customers, providing information to website visitors and giving out breaking news becomes possible by using proper social media marketing techniques as well as tools which can prove to be a crucial element of success. Strengthening one’s customer base in order to achieve repeated sales by using popular social media platforms is an integral part of a company’s Digital Marketing strategy.

Email Marketing
This type of marketing is crucial for any small business. It is still considered one of the most significant mediums to reach out an online audience. In fact, as the facts suggest, emails are an easy way to reach the consumers without investing much and email campaigns are an effective way to keep customers informed about the company. It consists essentially of building a list of customers and prospects. The more this list grows, the more it is beneficial for your business in the long run. Sometimes a token of appreciation in the form of an e-book or some kind of a download in return of a subscriber’s email address is a common practice.

Measuring Your Results
Apart from running your social media and SEO campaigns, it is highly significant that you should be able to measure all your efforts so that you can track its progress. Whenever you run any campaign, you will be able to see the response rate, the number of people who visited your website, how many views did it garner, page likes, Reach, engagement rate and so forth. Without proper tracking or monitoring, any Digital Marketing campaign is of no value and is without any use.

Start Lead Nurturing Today at Your Organization

If you implemented marketing automation technology six or more months ago and are still only using the technology for batch email sends, you’re not alone.

Here are a few steps you can take now to jump start lead nurturing and get more out of your marketing automation investment.

START SMALL AND WORK YOUR WAY UP TO LEAD NURTURING SUCCESS
Marketing automation technology offers endless possibilities for marketers, but sometimes the best place to start is with the basics. Try building out your first lead nurturing campaign for one audience segment before defining a big picture strategy. To create your first lead nurturing campaign, you will first need to follow the below steps:

1. DEFINE THE PURPOSE OF YOUR LEAD NURTURING CAMPAIGN
Will it be to nurture leads who have downloaded a whitepaper on your website? Or do you want to stay top of mind with prospects who aren’t quite ready to buy? What are you hoping to achieve through this campaign? By defining the objectives upfront, it will be easier to determine how to structure the campaign and measure the success of your lead nurturing efforts.

2. DETERMINE YOUR TARGET AUDIENCE AND PERSONAS
Who will you be communicating to in this campaign? What is their role in their organization, and what are their concerns and pain points? Taking the time to develop the personas of the leads in your nurture campaign will help ensure you communicate the right message, at the right time.

3. IDENTIFY HOW TO SEGMENT YOUR NURTURE STREAMS
You can segment nurture streams by buyer stage, persona, organization size, topic of interest… the list goes on and on. You will need to define the unique needs of your organization and your campaign to determine what set up approach will work best for you. You will also need to ensure that your database contains the necessary data by which you will need to segment. For example, if you want to segment by organization size, you must first make sure that you have this data in your marketing database for each company..

4. CREATE YOUR CONTENT
In order for your nurture campaign to be successful, you need to provide your leads with relevant, engaging content. Your content strategy may vary a bit depending on how you’ve segmented your nurture streams, but make sure you:

  • Speak to your persona’s pain points;
  • Keep the body content short and sweet; and
  • Include a clear, succinct call-to-action in each email.

5. MAP OUT YOUR TRANSITION RULES
Transition rules allow you to move your leads from one nurture stream in your campaign to another based on their activity. Say for example, that you have three nurture streams set up in your campaign: awareness, consideration, and purchase. A lead that’s currently in the awareness stream was recently marked as an opportunity by sales. You can set up a transition rule to move that lead from the awareness stream to the purchase stream once they’ve been marked as an opportunity.

Webinars Can Skyrocket Your Website Traffic

It’s relevant because you’re perceived as an expert simply by owning a website. So when you host a webinar, you benefit from even a greater perception that you’re an expert and a leader in your field.

And when you webinar covers some big problem in the lives of your target audience, those people don’t forget who you are.

What Is A Webinar?

The term webinar is a mixture of the words “web” and “seminar”. Before the internet, to hear an expert talk about a particular topic, people would have to travel to a particular place. Often these could be long distances away and involve many hours of travel for all involved. But today, with simple webinar technology, business owners large and small can conduct seminars on the internet, spending little to no money, and still reach a large audience with their message.

A Webinar Draws Visitors To Your Website

People who show up at your webinar visit your website over and over. This boosts your website traffic, and because your webinar was focused toward a very distinct issue or question, this is targeted traffic that they will be very interested in buying your products or services.

These website visitors also interact with others with the same problem or question that you sorted out or answered. This word-of-mouth promotion produces more targeted and free website traffic.

Benefits Of Hosting A Webinar

Webinars make it possible for you connect to your audience as a human being. People can see and or hear who you are. You’re no longer just another online business owner. Each of the people in your webinar audience, regardless of how few or how many, feel like you’re talking to them in a one-on-one conversation.

This improves your significance to these people, and drives a steady stream of website traffic to your website now and in the future.

Webinars And Collaboration

Webinars are an effective website traffic generator that builds your brand and develops your voice of authority. Working together on a webinar with another business owner in your niche or market means you both benefit. When you publicize a forthcoming webinar to your database, your webinar partner has a opportunity to attract new clients, and you do as well.

There are a lot of reasons why webinars work better than other marketing models for boosting engagement, building your list, making sales and improving your business profile. If you’re planning your first webinar or you want to improve on your last one.

Win at Internet Marketing

Online marketing includes internet marketing and website marketing and they all require one to handle a lot of strategic planning to be sure that the best results are achieved at the end of the day.

Affordable services

By doing marketing over the internet, it becomes very easy to boost your company’s value. The economy is unstable all over and conducting an online business could just be what you need.

Its importance

Internet marketing is now a very popular option and all businesses can make use of it regardless of size. The internet has changed how we all work and there is a lot of information that allows making the most informed decisions and communicating with people. You get to connect with more people over the internet than in person.

If you want to make it big in this area, then you need to take time and understand just how big the market has become and why it is so important to our business. When you have an appropriate campaign for advertising, you will get incredible exposure for the business.

Search engines are a normal part of life today and we use them to navigate and find information that is important to us. There are ways in which websites are ranked and this can be very beneficial to business. There is the keyword tool that allows you to find out how many people in the world, or locally, need your product or service.

The marketing process

For you to make it, you need to appreciate the entire process. When you think about it, you can recognize that it relates to the producer and the customer in equal measure. This is the holder of all the strategies and the tools that are usually applied so as to attract customers into getting the service or the product. When you succeed in this area, it means that the company will definitely gain some value through the purchases made by the consumers.

Services

You can access many services with this strategy. This is not a simple process, but involves lots of processes and techniques that work really well. The services include:

  • SEO services: this helps with the ranking of your website so that people can be able to see it more easily. Targeted keywords are used and this helps you get recognition.
  • Google places optimization: this allows businesses to list websites with the search engines and makes SEO for the businesses much easier.
  • Social media: social media keeps on growing and it is very popular in marketing. Millions are brought together by social sites. When you use business pages and fan pages, you will get viewership and people may even share details about your products and services if they are impressed.

Benefits Internet Marketing

The web is a wide ocean of opportunities, and to speak of opportunities to people who are less acquainted to what the internet can do to them. Big time people in the business do not need this, because they have the money. How about small time businessmen? How can they improve their assets without spending a lot of money? The answer is simple: Internet marketing. Unlike traditional marketing like advertising on the Yellow pages, in the newspapers or having brochures which often comes in a high-pay-low-gain scene, this kind of marketing offers its entrepreneurs over-the-edge advantages.

Benefits of Internet Marketing
First, there are reduced costs. In internet marketing you can get a free listing from certain websites which is far better than a costly Yellow pages advertisement. With this, you can channel the money to other things like expenses.

Second, everything can be measured. Hard advertisements (ones on the newspaper, magazines etc) are so hard to keep track with, you pour a lot of money but you don’t know what you are earning. However with internet marketing, certain apps and sites provide graphs about your investments so you can keep track of them.

Third, real-time results are provided. With internet marketing, you don’t need weeks of waiting for that seed to grow, you just need a couple of days to earn more than what you invested. Isn’t that great?

Moving on, you can easily refine your strategy. If you think your marketing plan doesn’t earn you enough, you can just relax and try another plan without re-launching another product whatsoever. You can easily improve on areas that your strategy is shaky, and then try it out to see if it does any better.

Next up, is about your own product information. Customers nowadays want to make sure the products they would like to buy are all well and good, like asking their relatives and friends for suggestions. Social media websites like Facebook and Twitter are a big boost to this word-of-mouth testimonials and referrals. One may post or tweet about your services, then you don’t know you are becoming a big wave already. It also is less intrusive. Most consumers dislike traditional marketing methods, like the ones found in magazines. When one buys that kind of media, he or she wants to read about articles, and not being bombarded by off-the-topic advertisements.With internet marketing, you can nail them precisely on your site without hassle. Lastly, it holds people’s attention. In magazines and newspapers, people might see some advertisements on the article, but there’s no way they’ll put their attention to it. But with this type of marketing, the people are reading about your products and getting straight to the point, they read about your products alone without anything off-topic.

Local Marketing

If you aren’t doing this online, you aren’t even coming close to your potential.

Internet Marketing Basics

You have to know a portion of the essentials of web promoting before you can simply bounce directly into it. Getting a few books regarding the matter or counseling with an expert is dependably a smart thought. You have to comprehend the advantages you can pick up in the event that you need to comprehend why web promoting can be so compelling for boosting all that really matters for any business venture.

Learn Where You Can

There are a great many books and magazines on the subject that you can delve into. Set aside time to do this on a weekly if not daily basis. If you are planning on making a living online, then the more time you devote to studying it, the more likely you are to succeed in your pursuit.

If you want more in-depth learning on the subject, you may be able to find some courses that will help you. Colleges often host classes on why internet marketing is an important aspect of a business. These may be found through the college, or through a local small business association.

One of the very best places to learn about internet marketing is from someone who works with it every day. If you know anyone in the marketing industry, or can make contacts somehow, do so.

On the off chance that you can pick up learning from somebody who has hands on involvement, you might have the capacity to stay away from a significant number of the entanglements that a few people confront when they are quite recently beginning in advertising. Converse with them at whatever point you can, and ask them questions in regards to for what good reason web advertising is so powerful for them and how you may make an interpretation of those strategies to your own business.

Look at the Competition

Take some time to study your competition’s marketing campaigns. Try to find the marketing of as many businesses that are similar to yours as you can. This will give you a good idea of how they are using online marketing.

A few people ask why the web showcasing of the opposition is essential, however the response to this is straightforward. On the off chance that they are getting a ton of business and developing, they should be accomplishing something right. On the off chance that they are coming up short, you might have the capacity to get a few thoughts on what not to do.

As you can see, there are many different ways in which you can learn a lot about internet marketing. Once you know something about it, you will be able to start applying it to your website and your business. Before too long, you should start seeing increased traffic and sales. Then you may just find yourself happily ahead of the competition.

Grow A Successful Online Business

Many entrepreneurs have gone before you and worked out how things work. You can follow what other successful online businesses have done and become successful yourself. Here are some key important points to follow.

Know Your Audience

If you don’t know who your target audience are it will be difficult to get any result online. A lot of people think that the product comes first. But the reality is, it’s better if you pick your audience before you pick your product. The more you have an understanding of the hopes, wants and needs of your audience the more successful your online business will be.

Solve Problems

If you concentrate on solving problems for your target audience, you’ll be able to provide the products and services that they really want.

Market Your Products

It’s important to market your products and service to your audience. If you don’t, how will they know that they exist? You can market with free methods like blogging, publishing articles, creating and uploading videos to YouTube, emails marketing and posting to social media. Paid methods include pay-per-click advertisements, banner adverts on websites that your audience visit, and display advertising.

Generate Traffic

A successful online business needs visitor traffic to its website. Search engine optimization (SEO) is one way to get your website noticed by the search engines. It’s essentially placing suitable keywords and phrases on your web pages so that the search engines can find them. It also relates to the practice of getting “backlinks” to your website from other websites and ensuring that your website can be seen easily on mobile devices.

Be Consistent

Slow and steady wins the race when it comes to building a successful online business. You don’t have to publish a blog every single day or spend huge amounts of money on advertising and marketing every month. The main issue is be consistent. You can blog once a week, post on social media daily, and participate in conversations with your audience.

Continue Building Your List

Building your email list is one of the most important business prerequisites regardless if you’re into affiliate marketing, an information product originator, freelance worker, business expert, mentor, or eBook publisher. That’s because it’s your own specific list of people who are genuinely interested in what you have to offer.Every successful online business has an effective sales funnel. It puts your business on autopilot and consistently converts leads into customers if you structure it the right way.